Yahoo! (Nasdaq: YHOO) sees the largest growth opportunities for its oneSearch mobile search engine in Brazil, Mexico and Argentina, Martin Piombo, VP and general manager for Latin America of Yahoo!'s Connected Life division told BNamericas.
"Notably, these are three of the top 10 countries where Yahoo! sees the most oneSearch traffic from on a global basis," the executive said.
"The entire Latin American region is a huge opportunity for Yahoo! mobile services and one where we are moving aggressively," Piombo added.
Yahoo! has agreements to be the default search tool on the mobile devices of the region's two largest operators, Mexico's America Móvil (NYSE: AMX, Nasdaq: AMOV) and Movistar, of Spain's Telefónica (NYSE: TEF).
"For mobile internet services to gain mass consumer adoption they need to be easy for the consumer to discover; part of this is solved by working with the carrier," the executive added.
Piombo also said that these partnerships set the stage for future Yahoo! products and services to be offered to Telefónica or América Móvil's subscribers.
"Partnerships with mobile operators and device manufacturers are crucial as many consumers start their mobile internet experience on the carrier's portal or through internet applications the device manufacturer installed," he added.
Yahoo! oneSearch solution recognizes the intent of a search term and presents a customized set of results that are tailored to the query, the company says.
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