Orange Business Services (OBS) is seeing growth in the implementation of network services, principally IP-enabled solutions in Latin America, Arnaud Messager, head of OBS's network competency center told BNamericas.
Within the region, growth is led by Brazil, Chile and Mexico and followed by Argentina, Colombia and Costa Rica.
OBS works mainly with multinationals with large distribution chains that are seeking to improve business performance through better management of their applications, as well as advanced telecoms networks to facilitate communications between different company sites.
The company was recently named the winner of the International Business Network Transformation award at the 2008 Global Telecoms Business Innovation Awards.
The award recognizes OBS's achievement in developing its global IP network to deliver converged services in 220 countries and territories, with IP VPN access available in 151 countries.
Commenting on the award, Messager said, "we intend to keep our lead [as an innovator in developing IP networks] by offering new innovative offers, such as IMS with converged wireless and fixed networks, as well as strengthening our business continuity and business acceleration portfolio."
Orange is seeing a 35% yearly increase in network traffic and demand for converged services. The Orange IP VPN supports capabilities including TelePresence, Multicast as well as fully converged voice over IP services, the company said in a statement.
BUSINESS ACCELERATION
The business acceleration suite is one of the key services OBS is offering in Latin America that is designed to bring focus, control and greater speed to applications that are central to consistent delivery of quality services.
The three phases of business acceleration are analysis, management and optimization. The analysis stage is designed to give companies visibility into their communications infrastructure and business critical applications. The management phase is about having the control to manage performance and network resources, prioritizing bandwidth, while optimization is about using company infrastructure to improve the performance of business applications, which often involves simplifying infrastructure to reduce operational costs and ease management.
The business acceleration suite is offered to two primary customer profiles: the customer looking for a "one-stop-shop" solution; and the do-it-yourself customer.
According to Jean Critcher, solution director for OBS's business acceleration suite, Latin America tends to represent the second type, given the diversity of the market needs.
"The dispersed Latin American market requires that we provide more integration service-based, application performance, management solutions. More common to this market are equipment resale and out-tasking of some activities, such as deployment, maintenance and consulting," Critcher told BNamericas.
In the Europe and the US, the market takes a more managed services approach, the executive said, adding that if any region shares the same service model trend as Latin America, it is Asia.
No comments:
Post a Comment