Converged services platform from Integra5 sees Latin America representing 20-30% of its revenues in the next 18-24 months, boosted by its Media Friends TV Chat and customer care applications, Integra5's marketing and business development VP, Steve Borelli told BNamericas.
Integra5 offers a software platform that allows the running of applications over TV, mobile phones and PCs. According to Borelli, the fact the company works with IPTV and cable operators gives it a "double opportunity" to boost its revenues.
The company's biggest seller to date in its most important market, the US, has been its PC and TV caller ID platform, which the company recently deployed for Chilean cable operator VTR (Nasdaq: LBTYA).
The service allows users to identify a caller on the TV screen, phone or computer simultaneously and personalize it, for example by adding a picture for the caller, a nickname, or decide if the caller ID should appear on certain devices and not on others.
"We have a web portal and you can go in and control and customize PC caller ID. You can add a photo to the profile. And you can choose which device you want it on. For example maybe you don't want interruptions when you're viewing TV on your home theater complex so you customize it so you don't receive the caller ID on that TV." Borelli said.
The Media Friends TV Chat platform allows users to set up a group chat using their mobile devices. The chat box appears in a window on the TV screen.
Customer care also offers a big opportunity for Integra5 and for operators, Borelli said. According to the executive, it offers operators a great opportunity for upselling to customers.
"They can send positive notices. For example an operator could send out a note to high definition TV customers saying for example 'we have 10 new HD channels, go and try them out.' Alternatively they could remind a customer to pay their bill," Borelli said.
"Any operator you talk to these days, they're trying to figure out ways to serve the customer better. What's unique about our system is that they can be proactive. They can send a message to the customer without using paper, which saves them time and money," he added.
Integra5 works mainly with IPTV and cable providers and less so with DTH providers because their networks tend not to be bidirectional.
According to the executive Latin America offers a lot of opportunity for Integra5's converged platform due to the fact that the triple play, or the bundled package concept, is already well established, even more so than in many parts of Europe.
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